Facebook is launching a new video app made specifically for influencers. The app includes a “Live Creator Kit” that helps influencers manage live videos, letting them include an intro and outro to videos and including the option to add custom stickers and frames.
It also helps influencers manage their business strategy, making viewer user data available and opening up a line of communication between the influencer and their followers.
Speaking about the new app, Daniel Danker, the product management director at Facebook, announced: “We’re building an app dedicated to you. We see amazing creativity from creators on Facebook every day.”
Influencers already using Facebook’s “Mentions” app will automatically be added to the new one, which will launch later this year.