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Google Following Your Offline Credit Card Spending To Tell Advertisers If Their Ads Work

Google Following Your Offline Credit Card Spending To Tell Advertisers If Their Ads Work

TwinStar Media May 23, 2017 0

Google’s holding its annual conference for marketers today in San Francisco, and to kick it off they’re announcing some new tools advertisers can use. One of them promises to tie your offline credit card

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Facebook Now Shares Exactly Which Brands Know Your Intimate Details

Facebook Now Shares Exactly Which Brands Know Your Intimate Details

TwinStar Media February 20, 2017 0

One of the most unsettling questions about using Facebook — which advertisers, exactly, can see your information? — is now a few clicks away. A new feature, currently available but which Facebook has yet

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Facebook Will Try Fighting Ad Discrimination with Algorithms

Facebook Will Try Fighting Ad Discrimination with Algorithms

TwinStar Media February 9, 2017 0

Facebook is making changes to its advertising policy following last fall’s revelation that ad purchasers could discriminate by race. The social network’s solution at the time was to use algorithms that would weed out

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Why Super Bowl Ads Are So Expensive

Why Super Bowl Ads Are So Expensive

TwinStar Media January 24, 2017 0

The Super Bowl is the world championship of American football, but it’s also US culture’s premier marketing opportunity. Nine of the top 10 most-watched American television broadcasts of all time are Super Bowls, a

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Facebook & Instagram Set to Start Showing Ads in the Middle of Videos

Facebook & Instagram Set to Start Showing Ads in the Middle of Videos

TwinStar Media January 10, 2017 0

It was announced recently that Mark Zuckerberg’s Facebook and Instagram will begin testing a new “mid-roll” video ad format. With the introduction of the new format, video publishers will be given the option to insert

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The Department of Justice Is Investigating the World’s Largest Advertising Agencies

The Department of Justice Is Investigating the World’s Largest Advertising Agencies

TwinStar Media December 27, 2016 0

The weeks around Christmas and New Years are always slow and disjointed, as everyone is on vacation to varying degrees, and news items can slip through the cracks. This is a story that has

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Facebook Discovers, Improves Another Ad Metrics Problem

Facebook Discovers, Improves Another Ad Metrics Problem

TwinStar Media December 12, 2016 0

Facebook makes money from monetizing your political arguments with your former roommate’s great-aunt, and advertisers want statistics that show what they’re getting for their ad dollars. That’s why it’s of note that Facebook recently

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Facebook Is Now Raking in More Ad Revenue Than Traditional Media Outlets

Facebook Is Now Raking in More Ad Revenue Than Traditional Media Outlets

TwinStar Media November 23, 2016 0

In yet another illustration of Facebook’s continually growing power, the social media giant is now raking in more ad revenue than ever before — and now more than the traditional media powerhouses. According to

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Facebook’s Out Of Ad Space On Facebook, So It Wants To Put Ads On Your TV

Facebook’s Out Of Ad Space On Facebook, So It Wants To Put Ads On Your TV

TwinStar Media November 6, 2016 0

First Facebook took over your web experience. Then it took over your phone. And now, more than a decade after the internet’s second-biggest advertising company (Google’s first) launched infamously in a Harvard dorm room,

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Snapchat Will Start Showing Ads Between Your Friends’ Stories

Snapchat Will Start Showing Ads Between Your Friends’ Stories

TwinStar Media June 14, 2016 0

Snapchat has always been a perfect example of the Silicon Valley mantra of growth first, monetization later. And now, four years after the app’s launch and with users watching 8 billion videos every day,

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