As we head into the holidays, giving to charitable organizations might be something you’re thinking about. You’ll have another option for how you can do that, with Apple announcing today that Apple Pay now supports donations to non-profits.
As of today, U.S. users can donate — either online or from a mobile app — to 19 organizations, with another five charities coming on board in the near future, Apple said.
“We’re making it incredibly easy to give back with Apple Pay,” said Jennifer Bailey, Apple’s vice president of Apple Pay. “Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods. We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve.”
When donating on your phone, you’ll be able to use TouchID to authorize a payment. If you’re sending money on the web, clicking the Apple Pay donate button will send a confirmation request to your iPhone or Apple Watch.
It makes sense for charities to accept donations this way, of course, considering how much time millennials spend with their eyes glued to their technological devices. If they don’t have to put down their phones to donate, perhaps they’ll be more willing to give.
Non-profits that now have Apple Pay support:
• American Red Cross
• American Heart Association
• charity: water
• Children’s Miracle Network Hospitals
• COPD Foundation
• Crohn’s & Colitis Foundation of America (CCFA)
• Doctors Without Borders
• Feeding America
• International Rescue Committee
• St. Jude Children’s Research Hospital
• Save the Children
• The Nature Conservancy
• The Water Project
• World Vision
• WWF (World Wildlife Fund)
Nonprofits soon to offer Apple Pay include:
• American Cancer Society
• PBS and its local stations
• United Way